What is the value of external workforce in the exhibitions?
Bringing external workforces to your exhibition booth can be a success - or a failure. Using attractive persons as a 'bait' is probably the most used trick throughout the times. But what is the real value?
The World is packed with attractive people. It is normal that external workforce can collect a couple hundreds of 'leads' - business cards during the exhibition but what is the value of a cold lead really, that some external worker without any professional status has collected from a person whom she has talked to? -We all know that, especially with the B2B, in most of the cases, the value is zero. Our focus is on, what is the real value and true ROA in the usage of an external workforce within these events such as Mobile World Congress.
Our focus is on, what is the real value and true ROA in the usage of an external workforce within these events such as Mobile World Congress.
Today a remarkable part of the interaction happens online. Event marketing and PR has to be supported by content marketing. Together by listening your goals we plan, whether the aimed content and data is about qualitative or quantitative.
Data collection and analytics is an important part of our profession. What comes to collecting data, we operate with a respect towards #GDPR and are happy to advise our partners and clients regarding to the #dataprotection.